Why does mp4 video plays fine on iPad, not on iPhone?

I'm quite stumped on this issue.

I have a large library of H.264 mp4 video files that I need to have play on iOS. Originally, I was targeting only iPad, but requirements have changed and now I need to include iPhone. But I've noticed that my iPod Touch, which has exactly the same OS version and build id as my iPad, won't play the same files that I've been successfully using on the iPad. I've confirmed this with a colleague who also has an iPhone and iPad with the same version & build. I've also seen the exact same behavior in the iPad simulator, but until now I figured it was a quirk of the simulator. Now I'm not so sure.

The mp4s are encoded with the following settings:

AVC Coding 640x360, Millions

AAC, Stereo (L R), 44.100 kHz

29.97 fps

693.35kb/s

I've tried loading the media off multiple servers and even locally and it doesn't seem to make a difference.

If I export these files from QuickTime as m4v files, they play fine on all devices and simulators, so my gut tells me this is an encoder setting I'm missing.

To eliminate all other possible factors, I've tried calling up the video files directly from the Mobile Safari address bar. I've confirmed this is happening on the following matching builds:

Devices:

• 4.2.1 (8C148) - plays on iPad, not on iPhone.
  

Simulators:

• 3.2 (7W367a) - plays okay on iPad (no iPhone version)
  


• 4.0.2 (8A400) - doesn't play iPhone (no iPad version)
  


• 4.1 (8B117) - doesn't play iPhone (no iPad version)
  


• 4.2 (8C134) - doesn't play iPhone or iPad
  

I've gone through the iOS changelogs looking for anything that might explain why a video decompressor should work on one version and not another and I can't find anything that jumps out.

Anyone have any ideas what could be behind this and how I can fix it?

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